I have been categorizing quotes and insights from both the preliminary and ethnographic research, to find tendency and design opportunities to design a sexual education service that is needed and wanted. There are many things that can be improved when you are looking at the existing services, and I have been taking this into consideration. The four main findings that I will bring further in the project are:
1. LEARNING BY DOING
The services that are excising today are mostly screen based, and this do not correspond with the insight from interviews and observations at school; that teens learn best from discussions and practical tasks. I want to bring tangiblity into the learning of sexuality.
2. INVOLVE FRIENDS IN SEXUAL EDUCATION
The interviews and observation at school shows that adolescence are influenced the most by other peers and friends. Teenagers should learn about sex together with friends, and discuss and create their set of values.
3. SPEAK TEENS LANGUAGE
When entering a new service about teenagers sexuality or health, first impression is dull, lame, safe and old fashioned. Existing services are just not talking the same language as teens are. And the signals they are sending are wrong and create a non attractive first impression of the services. There should be a brand identity and set of values that are appealing to teens and speak their language.
4. MAKE THE INTERACTIONS BETWEEN TEENS AND SERVICE CONSISTENT
There is no consistency nor flow in the interactions of the services today. There are multiple services and all with different touch-points and brand identities. To make the sexual education intuitive for teens, and safe information there should be an interaction flow that invites teens to use it. And we should meet teenagers where they are (ex. Twitter, Facebook, Youtube).